VILLANOVA UNIVERSITY
COLLEGE OF COMMERCE AND FINANCE
MBA PROGRAM

MBA 8515: DECISION TECHNOLOGY FOR BUSINESS APPLICATION

FALL 2004

Dr. Matthew J. Liberatore
Office: 3072 Bartley Hall
Office Phone No.: (610) 519-4390
Fax Phone No.: (610) 519-5015
E-mail address: matthew.liberatore@villanova.edu
Homepage: http://www.homepage.villanova.edu/matthew.liberatore
WEB CT Homepage: http://webct.villanova.edu

Class schedule: Mondays 6:00 p.m. - 8:45 p.m.
Office Hours: Mondays and Wednesdays 3:00 p.m. - 4:00 p.m., Mondays 5:30 p.m. - 6:00 p.m. and by appointment

Click Here for Printable and MS Word Version of Syllabus
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SYLLABUS

TEXT:

Liberatore, M., and Nydick, R., Decision Technology: Modeling, Software, and Applications, John Wiley & Sons, New York, 2003, ISBN 0-471-41712-2.
   
SOFTWARE Lingo for mathematical programming; Expert Choice for the analytic hierarchy process; Extend and Stat::Fit for simulation; and Excel for simulation concepts and input/output interfacing with Lingo, Expert Choice, and Extend.  Student versions of Lingo, Expert Choice, and Extend, the three most important of these packages, are bundled with the text.  Excel, Stat::Fit, and the full-featured versions of Lingo, Expert Choice, and Extend are available in the classroom and on the local area networks at Villanova.  Web CT will be used to support course delivery.
   
PREREQUISITE:

MBA 8503 or equivalent
It is the student’s responsibility to be certain that the prerequisites have been successfully completed.  If at any time during the semester it is determined that a student has not completed the prerequisites, the student can be administratively dropped from the course without credit or tuition refund.  

   

PERIODICALS:

Management Science, Operations Research, Interfaces, Computers & Operations Research, European Journal of Operations Research, Journal of the Operational Research Society, Omega, and Decision Sciences.
   
DESCRIPTION: The purpose of this course is to empower students to successfully apply computer-based decision technologies to practical problems faced by business organizations. After learning about the theory and application of mathematical programming, decision analysis, and simulation, student teams will then conduct self-directed projects that are often implemented within their own organizations. Software packages, including Lingo, Expert Choice, Excel, Stat::Fit, Extend, and web-based courseware such as Web CT, support learning and project activities.
   
   
   
   
   

 

OBJECTIVES:          

1.                  Understand the key theoretical concepts underpinning mathematical programming, the analytic hierarchy process, decision trees, and simulation.

2.                  Understand the development, application, and interpretation of computer-based decision support models for capital budgeting, portfolio analysis, financial risk analysis, supply chain management, technology and vendor selection, employee evaluation, multi-stage decision making, and business process analysis and redesign.

3.                  Learn how to become an “intelligent consumer” of computer-based decision support models.

4.                  Learn how to become an “active modeler” capable of developing computer-based decision support models based on mathematical programming, the analytic hierarchy process, and simulation.

5.                  Understand the issues related to successful implementation of computer-based decision support models.

METHOD OF INSTRUCTION:

            PowerPoint presentations facilitate discussion of the assigned topics.  The use of modeling software supports the presentation of the material.  This class emphasizes the practical application of the theory and methods presented.  Students complete assigned readings, homework quizzes and other assignments, a group project, and participate in exercises and discussions.

            The instructors for this course (Liberatore and Nydick) have prepared a series of videos that cover all course topics. These videos can be streamed from the web (through Web CT) or downloaded for later viewing. The videos can be accessed at different bandwidths.  In addition, the videos are available as a 5-CD set.

            The Web CT courseware enables students to access course materials, complete assignments, quizzes, and exams, and communicate and collaborate with students and the instructor via a web browser. The chat rooms in Web CT can be used to facilitate project group meetings. 

COURSE MODULES:

            This course consists of an introduction and three modules.  The introduction discusses the role of decision technology in supporting value-based decision-making for organizations and provides an overview of the modeling approaches used in this course.   

1.  Mathematical Programming

Use of mathematical models to assist in resource allocation decisions.  Topics include linear, integer, and non-linear programming.  Applications include: diet planning; job, production, and employee scheduling; transportation and traveling salesperson problems; fixed charge problem; capital budgeting; product mix; non-linear retail space allocation planning; and Markowitz financial portfolio analysis. 

2. Simulation  

Analysis of complex systems where one or more variables or relationships are probabilistic.  Applications include waiting line or queuing systems under various conditions; financial analysis; and process redesign. 

3.  Decision Analysis

A review of classical decision analysis including utility theory and a detailed discussion of the analytic hierarchy process.  Applications include: problems of prioritizing alternatives and resource planning, such as product, project, and job selection; employee evaluation systems; facility location; vendor selection; and transport mode/carrier selection. The development of decision trees for multi-stage decision making will be addressed.

Ethical and legal issues will be integrated within each of the three modules.

PROJECT:

Students form teams to complete the term project.  Teams consist of up to four students, each of whom receives the same grade.  The goal of the project is to successfully implement one or more of the methodologies discussed in class to an actual problem in a business organization.  Each team submits a written report with supporting analysis, makes a class presentation, completes a peer assessment, and conducts a critique of another group’s project draft.  It is strongly recommended that each project report include a letter from a sponsoring company manager who has reviewed and briefly commented on the project’s analysis and results. 

QUIZZES AND ARTICLE PRESENTATION:

A series of quizzes available on WebCT are assigned throughout the semester. Completing the quizzes is an important component of the learning process. The lowest two quiz grades will be dropped, and the remaining grades averaged to form the quiz grade.

During the course of the semester groups of up to two students will be asked to make one short (5-10 minute) presentation to the class. This presentation will be based on an article describing an application of decision technology. Students will select an article from a list prepared by the instructor. A written presentation summary and a copy of the PowerPoint charts are due at the start of the class when the presentation is scheduled. I will assign a grade based on the quality of the presentation. All students will be asked to read the presented articles (available as pdf files) and participate in the discussion.

ATTENDANCE:

Students are expected to be present and prepared for every class. Assigned materials should be read prior to coming to class.

SUBMISSION POLICY FOR LATE ASSIGNMENTS:

One letter grade will be deducted from quiz and exam grades for each day late. 

MAKEUP EXAMINATION POLICY:

There will be no makeup examinations given.  Points associated with a missed exam will be added to a comprehensive final examination.  

ACADEMIC INTEGRITY POLICY: The Code of Academic Integrity of Villanova University addresses cheating, fabrication of submitted work, plagiarism, handing in work completed for another course without the instructor’s approval, and other forms of dishonesty.  For the first offense, a student who violates the Code of Villanova University will receive 0 points for the assignment.  The violation will be reported by the instructor to the Dean’s office and recorded in the student’s file.  In addition, the student will be expected to complete an education program.  For the second offense, the student will be dismissed from the University and the reason noted on the student’s official transcript.

DISABILITY STATEMENT: It is the policy of Villanova to make reasonable academic accommodations for qualified individuals with disabilities.  If you are a person with a disability please contact me after class or during office hours and make arrangements to register with the Learning Support Office by contacting 610-519-5636 or nancy.mott@villanova.edu as soon as possible.  Registration is needed in order to receive accommodations.

GRADING:     FINAL GRADES:
On-line quizzes 10% A 100 – 92
Article presentation  5% A- 91 - 89
Project report, presentation, and critique  25% B+ 88 – 86
First Examination 20% B 85 - 82
Second Examination 20% B- 81 - 79
Third Examination 20% C+ 78 - 76
  100% C 75 - 70
    F 69 - 
       

 

TENTATIVE CLASS SCHEDULE

 

Class              Date                Chapter(s)

 

1                      8/30/04            1 and 2

Course Introduction and Solution and Interpretation of Mathematical Programming Models

Topics: 1) the role of decision technology in supporting value-based decision-making within organizations; 2) a brief introduction to the solution of mathematical programming problems using a software package called Lingo; and 3) the graphical solution for linear, integer, and non-linear programming problems.


9/6/04              LABOR DAY – NO CLASS

2                                            9/13/04            3 and 4

Linear Programming Sensitivity Analysis and Mathematical Programming Formulations Using Lingo: Part I

Topics: 1) an in-class sensitivity analysis exercise illustrating how changes to the parameters of a linear programming model affect the optimal solution; 2) in-depth treatment of the key features of the Lingo modeling language using the diet problem as the motivating example


3                      9/20/04            4 and 5
Mathematical Programming Formulations Using Lingo: Part II

Topics: a continuing discussion of Lingo modeling language applications and modeling features focusing on supply chain management applications, including the transportation problem and its variations, the traveling salesperson problem, the vehicle routing problem, and scheduling problems


4                                            9/27/04            5 and 6
Mathematical Programming Formulations Using Lingo: Part III

Topics: a continuing discussion of Lingo modeling language applications and modeling features focusing on marketing and financial applications, including Markowitz financial portfolio analysis, capital budgeting, media selection, and floor space allocation applications.  

Class              Date                Chapter(s)

5                      10/4/04            6 and 12
Completion of Mathematical Programming and an Introduction to Simulation with Excel and Preview of Extend

Topics: 1) completion of mathematical programming; 2) introduction to computer simulation, which is a technique used to study probabilistic elements of a system; 3) illustration of computer simulation concepts using Excel; 4) an introduction to a general-purpose simulation package called Extend


6                      10/11/14          ----- 
Examination 1: Mathematical Programming               Distance Format

Topics: formulation, solution, and interpretation of mathematical programs using Lingo

Note the change in schedule!


7                      10/18/04          13
Simulation Modeling Using Extend: Part I

Topics: An introduction to the application of Extend for building and analyzing queuing (waiting line) systems using a bank as the motivating example


10/25/04

No Class – Semester Break – Note the change in schedule!


8                      11/1/04            13 and 14
Simulation Modeling Using Extend: Part II

Topics: 1) the fundamental relationships of queuing behavior; 2) development of important simulation concepts using Extend, including statistical confidence intervals and cold starts; and 3) development of more complex simulation models using Extend, including: multiple servers, line behavior (reneging and balking), and changing the average time between arrivals and the number of servers during the simulation


9                      11/8/04            14 and 15
Simulation Modeling Using Extend: Part III

Topics: 1) Continued development of more complex simulation models using Extend, including batch arrivals and cycling, scheduled arrivals, resource analysis and multi-line simulation; 2) process re-design and the use of simulation to analyze the cost and service level impact of different options or strategies


10                    11/15/04          9 and 10
Introduction to Decision Analysis and AHP Using Expert Choice: Part I

Topics: 1) a brief overview of the theory and application of Decision Analysis; 2) an introduction to the Analytic Hierarchy Process (AHP) which is a decision-making methodology that is used for prioritizing alternatives when multi-criteria must be considered; 3) the application of an AHP software package called Expert Choice to the car selection problem as the motivating example.


11                    11/22/04          ---
Examination 2: Process Simulation                 Distance Format

Topics: formulation, solution, and interpretation of process simulation models using Extend


12                    11/29/04          10
AHP Using Expert Choice: Part II

Topics: 1) development of AHP theory supported by Expert Choice, including computations of the weights, consistency, distributive versus ideal synthesis, and sensitivity analysis; multi-level hierarchies and individual versus group decision-making; 2) development of ratings models using Expert Choice


13                    12/6/04            16
Decision Tree Analysis and Financial Simulation I

Topics: 1) construction, evaluation and interpretation of decision trees; 2) financial simulation models using Extend


14                    12/13/04          16
Financial Simulation II and Project Presentations

Topics: 1) Discussion of the Everest Case; 2) Group project presentations


15                    12/20/04          ---
Examination 3: AHP, Decision Trees, and Financial Simulation                   Distance Format

Topics: formulation, solution, and interpretation of: 1) AHP models using Expert Choice, 2) decision trees, and 3) financial simulation models using Extend


 

 

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