VILLANOVA UNIVERSITY
COLLEGE OF COMMERCE AND FINANCE
MBA PROGRAM
MBA 8515: DECISION TECHNOLOGY FOR BUSINESS APPLICATION
FALL 2004
Dr. Matthew J. Liberatore
Office: 3072 Bartley Hall
Office Phone No.: (610) 519-4390
Fax Phone No.: (610) 519-5015
E-mail address: matthew.liberatore@villanova.edu
Homepage: http://www.homepage.villanova.edu/matthew.liberatore
WEB CT Homepage: http://webct.villanova.edu
Class schedule: Mondays 6:00 p.m. - 8:45 p.m.
Office Hours: Mondays and Wednesdays 3:00 p.m. - 4:00 p.m., Mondays 5:30 p.m. - 6:00 p.m. and by appointment
Click Here for Printable
and MS Word Version of Syllabus ______________________________________________________________________________
SYLLABUS
TEXT:
|
Liberatore, M., and Nydick, R., Decision Technology:
Modeling, Software, and Applications, John Wiley & Sons, New
York, 2003, ISBN 0-471-41712-2. |
|
|
SOFTWARE: |
Lingo
for mathematical programming; Expert Choice for the
analytic hierarchy process; Extend and Stat::Fit
for simulation; and Excel for simulation concepts and
input/output interfacing with Lingo, Expert Choice,
and Extend. Student versions of Lingo, Expert
Choice, and Extend, the three most important of these
packages, are bundled with the text. Excel, Stat::Fit,
and the full-featured versions of Lingo, Expert Choice,
and Extend are available in the classroom and on the
local area networks at Villanova. Web CT will be used to
support course delivery. |
|
|
PREREQUISITE: |
MBA 8503 or equivalent It is the
student’s responsibility to be certain that the prerequisites
have been successfully completed. If at any time during the
semester it is determined that a student has not completed the
prerequisites, the student can be administratively dropped from
the course without credit or tuition refund.
|
|
|
PERIODICALS:
|
Management Science, Operations Research, Interfaces, Computers &
Operations Research, European Journal of Operations Research,
Journal of the Operational Research Society, Omega, and Decision
Sciences. |
|
|
DESCRIPTION: |
The purpose of this course is to empower students to
successfully apply computer-based decision technologies to
practical problems faced by business organizations. After
learning about the theory and application of mathematical
programming, decision analysis, and simulation, student teams
will then conduct self-directed projects that are often
implemented within their own organizations. Software packages,
including Lingo, Expert Choice, Excel, Stat::Fit, Extend, and
web-based courseware such as Web CT, support learning and
project activities. |
|
|
|
|
|
|
|
|
|
|
OBJECTIVES:
1.
Understand the key theoretical concepts underpinning mathematical
programming, the analytic hierarchy process, decision trees, and
simulation.
2.
Understand the development, application, and interpretation of
computer-based decision support models for capital budgeting, portfolio
analysis, financial risk analysis, supply chain management, technology
and vendor selection, employee evaluation, multi-stage decision making,
and business process analysis and redesign.
3.
Learn how to become an “intelligent consumer” of computer-based
decision support models.
4.
Learn how to become an “active modeler” capable of developing
computer-based decision support models based on mathematical
programming, the analytic hierarchy process, and simulation.
5.
Understand the issues related to successful implementation of
computer-based decision support models.
METHOD OF
INSTRUCTION:
PowerPoint presentations facilitate discussion of the assigned
topics. The use of modeling software supports the presentation of the
material. This class emphasizes the practical application of the theory
and methods presented. Students complete assigned readings, homework
quizzes and other assignments, a group project, and participate in
exercises and discussions.
The instructors for this course (Liberatore and Nydick) have
prepared a series of videos that cover all course topics. These videos
can be streamed from the web (through Web CT)
or downloaded for later viewing. The videos can be accessed at different
bandwidths. In addition, the videos are available as a 5-CD set.
The
Web CT courseware enables students to access course materials,
complete assignments, quizzes, and exams, and communicate and
collaborate with students and the instructor via a web browser. The chat
rooms in Web CT can be used to facilitate project group
meetings.
COURSE MODULES:
This course consists of an
introduction and three modules. The introduction discusses the role of
decision technology in supporting value-based decision-making for
organizations and provides an overview of the modeling approaches used
in this course.
1. Mathematical
Programming
Use of mathematical
models to assist in resource allocation decisions. Topics include
linear, integer, and non-linear programming. Applications include: diet
planning; job, production, and employee scheduling; transportation and
traveling salesperson problems; fixed charge problem; capital budgeting;
product mix; non-linear retail space allocation planning; and Markowitz
financial portfolio analysis.
2. Simulation
Analysis of complex
systems where one or more variables or relationships are probabilistic.
Applications include waiting line or queuing systems under various
conditions; financial analysis; and process redesign.
3. Decision Analysis
A review of classical decision analysis including
utility theory and a detailed discussion of the analytic hierarchy
process. Applications include: problems of prioritizing alternatives
and resource planning, such as product, project, and job selection;
employee evaluation systems; facility location; vendor selection; and
transport mode/carrier selection. The development of decision trees for
multi-stage decision making will be addressed.
Ethical and legal issues will be
integrated within each of the three modules.
PROJECT:
Students form teams
to complete the term project. Teams consist of up to four students,
each of whom receives the same grade. The goal of the project is to
successfully implement one or more of the methodologies discussed in
class to an actual problem in a business organization. Each team
submits a written report with supporting analysis, makes a class
presentation, completes a peer assessment, and conducts a critique of
another group’s project draft. It is strongly recommended that each
project report include a letter from a sponsoring company manager who
has reviewed and briefly commented on the project’s analysis and
results.
QUIZZES AND ARTICLE
PRESENTATION:
A series of quizzes
available on WebCT are assigned throughout the semester.
Completing the quizzes is an important component of the learning
process. The lowest two quiz grades will be dropped, and the remaining
grades averaged to form the quiz grade.
During the course of the
semester groups of up to two students will be asked to make one short
(5-10 minute) presentation to the class. This presentation will be based
on an article describing an application of decision technology. Students
will select an article from a list prepared by the instructor. A written
presentation summary and a copy of the PowerPoint charts are due at the
start of the class when the presentation is scheduled. I will assign a
grade based on the quality of the presentation. All students will be
asked to read the presented articles (available as pdf files) and
participate in the discussion.
ATTENDANCE:
Students are
expected to be present and
prepared for every class. Assigned materials should be read prior to
coming to class.
SUBMISSION
POLICY FOR LATE ASSIGNMENTS:
One letter grade
will be deducted from quiz and exam grades for each day late.
MAKEUP
EXAMINATION POLICY:
There
will be no makeup examinations given. Points associated with a missed
exam will be added to a comprehensive final examination.
ACADEMIC
INTEGRITY POLICY: The Code of
Academic Integrity of Villanova University addresses cheating,
fabrication of submitted work, plagiarism, handing in work completed for
another course without the instructor’s approval, and other forms of
dishonesty. For the first offense, a student who violates the Code of
Villanova University will receive 0 points for the assignment. The
violation will be reported by the instructor to the Dean’s office and
recorded in the student’s file. In addition, the student will be
expected to complete an education program. For the second offense, the
student will be dismissed from the University and the reason noted on
the student’s official transcript.
DISABILITY
STATEMENT: It is the policy
of Villanova to make reasonable academic accommodations for qualified
individuals with disabilities. If you are a person with a disability
please contact me after class or during office hours and make
arrangements to register with the Learning Support Office by contacting
610-519-5636 or nancy.mott@villanova.edu as soon as possible.
Registration is needed in order to receive accommodations.
GRADING:
|
|
FINAL GRADES: |
On-line quizzes |
10% |
A |
100 – 92 |
Article presentation |
5% |
A- |
91 - 89 |
Project report, presentation, and critique |
25% |
B+ |
88 – 86 |
First Examination |
20% |
B |
85 - 82 |
Second Examination |
20% |
B- |
81 - 79 |
Third Examination |
20% |
C+ |
78 - 76 |
|
100% |
C |
75 - 70 |
|
|
F |
69 - |
|
|
|
|
TENTATIVE CLASS SCHEDULE |
|
Class Date Chapter(s)
|
|
|
1 8/30/04 1 and 2 |
Course
Introduction and Solution and Interpretation of Mathematical
Programming Models
Topics:
1) the role of
decision technology in supporting value-based decision-making
within organizations; 2) a brief introduction to the solution of
mathematical programming problems using a software package
called Lingo; and 3) the graphical solution for linear,
integer, and non-linear programming problems. |
|
9/6/04 LABOR DAY – NO CLASS |
|
2
9/13/04 3 and 4 |
Linear
Programming Sensitivity Analysis and Mathematical Programming
Formulations Using Lingo: Part I
Topics:
1) an in-class
sensitivity analysis exercise illustrating how changes to the
parameters of a linear programming model affect the optimal
solution; 2) in-depth treatment of the key features of the
Lingo modeling language using the diet problem as the
motivating example |
|
3 9/20/04 4 and 5 Mathematical
Programming Formulations Using Lingo: Part II
Topics:
a continuing
discussion of Lingo modeling language applications and
modeling features focusing on supply chain management
applications, including the transportation problem and its
variations, the traveling salesperson problem, the vehicle
routing problem, and scheduling problems |
|
4
9/27/04 5 and 6 Mathematical Programming
Formulations Using Lingo: Part
III
Topics:
a
continuing discussion of Lingo modeling language
applications and modeling features focusing on marketing and
financial applications, including Markowitz financial portfolio
analysis, capital budgeting, media selection, and floor space
allocation applications. |
|
Class Date Chapter(s)
5 10/4/04 6 and 12
Completion of Mathematical Programming and an Introduction to
Simulation with Excel and Preview of Extend
Topics:
1) completion of
mathematical programming; 2) introduction to computer
simulation, which is a technique used to study probabilistic
elements of a system; 3) illustration of computer simulation
concepts using Excel; 4) an introduction to a
general-purpose simulation package called Extend |
|
6 10/11/14 -----
Examination 1: Mathematical Programming Distance
Format
Topics:
formulation, solution, and interpretation of mathematical
programs using Lingo
Note the
change in schedule! |
|
7 10/18/04 13
Simulation Modeling Using Extend: Part I
Topics:
An introduction to
the application of Extend for building and analyzing
queuing (waiting line) systems using a bank as the motivating
example |
|
10/25/04
No Class
– Semester Break – Note the change in schedule! |
|
8 11/1/04 13 and 14
Simulation Modeling Using Extend: Part II
Topics:
1) the fundamental relationships of queuing behavior; 2)
development of important simulation concepts using Extend,
including statistical confidence intervals and cold starts; and
3) development of more complex simulation models using Extend,
including: multiple servers, line behavior (reneging and
balking), and changing the average time between arrivals and the
number of servers during the simulation |
|
9 11/8/04 14 and 15
Simulation Modeling Using Extend: Part III
Topics:
1) Continued development of more complex simulation models using
Extend, including batch arrivals and cycling, scheduled
arrivals, resource analysis and multi-line simulation; 2)
process re-design and the use of simulation to analyze the cost
and service level impact of different options or strategies
|
|
10 11/15/04 9 and 10
Introduction to Decision Analysis and AHP Using Expert Choice:
Part I
Topics:
1) a brief overview of the theory and application of Decision
Analysis; 2) an introduction to the Analytic Hierarchy Process (AHP)
which is a decision-making methodology that is used for
prioritizing alternatives when multi-criteria must be
considered; 3) the application of an AHP software package called
Expert Choice to the car selection problem as the
motivating example. |
|
11 11/22/04 ---
Examination 2: Process Simulation Distance
Format
Topics:
formulation, solution, and interpretation of process simulation
models using Extend |
|
12 11/29/04 10
AHP Using Expert Choice: Part II
Topics:
1) development of AHP theory supported by Expert Choice,
including computations of the weights, consistency, distributive
versus ideal synthesis, and sensitivity analysis; multi-level
hierarchies and individual versus group decision-making; 2)
development of ratings models using Expert Choice |
|
13 12/6/04 16
Decision Tree Analysis and Financial Simulation I
Topics:
1) construction, evaluation and interpretation of decision
trees; 2) financial simulation models using Extend |
|
14 12/13/04 16
Financial Simulation II and Project Presentations
Topics:
1) Discussion of the Everest Case; 2) Group project
presentations |
|
15 12/20/04 ---
Examination 3: AHP, Decision Trees, and Financial
Simulation Distance Format
Topics:
formulation, solution, and interpretation of: 1) AHP models
using Expert Choice, 2) decision trees, and 3) financial
simulation models using Extend |
|
|
|